Hospitality and catering are the main drivers of the Cornish tourism economy, and for more than three decades Expowest Cornwall has been the premier trade show for all those involved in its service and supply.
Check out our ‘Book your stand with Confidence’ Covid-19 guarantee below
After a very challenging couple of years, and not having been able to run the show in 2021, Expowest Cornwall 2022 will be as important for Cornish businesses as ever, if not even more so. With staycations predicted to boom, Cornwall looks set to benefit from increased tourism, and the show is perfectly time to reconnect suppliers with the market, and to give buyers the chance to get the products and ideas they will need to be as profitable as possible through 2022. Once again suppliers large and small will showcase their latest products and services to 2000+ trade buyers. With a wealth of experience within our team of industry professionals we work closely with you from the time of booking to arriving at the show. We will endeavour to make the whole experience run smoothly.
We promote the show through direct mail, email, online & social media campaigns, advertising in key trade publications, local and national press coverage, telephone calls to buyers and face-to-face promotion at many UK events. You can benefit from this extensive promotional campaign, as well as the show days themselves, and raise awareness of your company and products to thousands of influential and decision making trade buyers.
‘Book your stand with Confidence’ Covid-19 guarantee
We recognise how hard it is to plan ahead with financial confidence at the moment. We appreciate that you want to minimise risk, when marketing budgets have been cut and every penny counts.You need to book into trade shows, to meet new customers and show off your latest products and services, but what happens if there’s a local lockdown and the show is postponed? None of us can insure against local Covid-19 related lockdowns.
Book into one of our 2021 trade shows and we will limit your risk, in the case of a government enforced Covid-related postponement, to a maximum of 10% of your stand cost. We will offer this guarantee right up until the day before the show is due to open.
And in the case of a Covid-19 related postponement, we are also offering the transfer of the total of any deposit you have paid, to the next edition of the show, as an alternative.
You will of course need your own insurance to cover all other eventualities, as we cannot help with any other expenses you may incur should such a Covid-19 postponement occur, but we hope this helps you book into our 2021 trade shows, with confidence.
Who are the visitors?
It’s your chance to showcase your products and services to decision makers from:
- Food service and hospitality; caterers, cafés, guest houses, hotels and restaurants to holiday parks, takeaways and pubs.
- Retail outlets; delicatessens to farm shops and grocers, supermarkets to tourist attractions and independent stores.
- The public sector; from institutes such as schools, colleges and hospitals.
What do our visitors say?
96% of visitors found new suppliers at the show.
58% of them found 3 or more suppliers.
66% placed orders at, or shortly after, the show
93% of visitors would recommend the show to colleagues or contacts.
96% of visitors will be back next year.
Cornwall tourism – your opportunity.
It’s not hard to see how important tourism is for Cornwall. It’s one of the most popular holiday destinations in Great Britain, attracting over four million visitors each year. 50% of the visitors stay for seven days and approximately 25% stay for fourteen days. There are in excess of 31,000 bed spaces available in serviced accommodation, plus more than 20,000 pitches/beds/units within the self- catering sector. Cornwall’s catering outlets also include over 1000 pubs and inns and over 750 restaurants and cafes.
Cornwall depends heavily on its successful tourist industry which brings in a welcome £1.8 billion boost to its economy (24% of Cornwall’s GDP) each year, and around 30 per cent of jobs in the duchy are based in the tourism and farming sectors. It’s a region that offers enormous sales potential for suppliers and service providers, and Expowest Cornwall maintains its long-standing position as one of the most successful regional shows in the country; presenting everything that’s new and innovative to the catering trade and hospitality industry.
The show has been great; it allows us to connect directly with the kind of clientele who are likely to purchase our products. It’s also a wonderful opportunity to network with the other exhibitors, share ideas, inspiration, and contacts. It’s a very social event and you meet lovely people.”.Kate Le Maux